The Legacy Dilemma: WordPress & Elementor Bottlenecks
The previous acquisition channel ran on WordPress with Elementor, suffering 6s+ mobile load times on cellular 3G/4G connections, recurring plugin conflict crashes, and high lead abandonment. Additionally, unfiltered web forms allowed submissions from out-of-coverage provinces and unsupported payroll banks, overwhelming underwriting staff.
- • 6s+ mobile load times on cellular data
- • Crash risks due to unvetted plugin updates
- • High bounce rates during initial form discovery